Health & Wellness Marketing Ideas
Tips and Ideas On How To Attract More Patients & Clients.
Ideas For Marketing Your Health & Wellness Services
- Social Media
- Cycling Groups
- Website Lead Funnel
- Leading with Massage
- Quiz Marketing
- Existing Patients
- Athletic Physicals
- Going Above & Beyond
- Referral Programs
- Email Marketing
- Useful/Branded Giveaways
- PPC “Pay Per Click Ads”
- Gym & Athletic Clubs
- Nutrition and Weight-Loss
- Television Ads
- Office Esthetics
- Radio Advertising
- Martial Art Dojos
- Personal Injury Firms
Social Media Marketing
Every social media network (Facebook, Instagram, LinkedIn, Twitter, etc.) present their own unique opportunity to reach more patients & clients.
The common denominator to success with each network, is connecting with the right people who will share your messages. Focus on connecting with like minded, local individuals, companies, organizations and groups that tend to agree with your natural, alternative or holistic view of health and wellness. You most likely fall within one of the 16 health and wellness or alternative medicine disciplines shown on our home page. You should be reaching out to people and groups within the other 15 disciplines as they will be more likely to share your posts with their connections and followers. As you grow your social audience it’s vital that you provide frequent posts that your connections will find useful, informative or entertaining. Many health professionals have a problem finding time to create and post on social media. If this describes you, grab a copy of The Verified Health Index. It comes loaded with a full year of access to our Health & Wellness Social Media Share Board, so you’ll never run out of great content to share on your social media profiles.
Cyclist spend a lot of time in a position that can lead to back issues. This group is a prime group for Chiropractic service. Being that this group is into fitness, they could benefit from Nutritionists and natural doctors. We suggest networking with local cycling clubs and groups. Social media is the easiest way to find local cycling groups and connecting with them. Find out who runs or organizes the group. After you get to know them, offer a unique, special offer for members of their group.
Effective Website Use
Does your website look nice on every device? Do you have a generalized special offer that’s compelling and appeals to the masses? Is your website secure? Does it meet HIPPA requirements?
Today, websites must be 100% mobile responsive, meaning look good on all the popular smart phones, tablets, laptops and desktops.
In the health, wellness and medical industries it’s crucial you do not mishandle patient/client personal information or you’ll be subject to hefty HIPPA fines. Make sure your website is secure.
You website should be designed to attract new patients/clients. While blogs, about info, contact info, hours of operation, etc are all important. It’s main function should be to generate new leads and attract more business for you. If you don’t have a website or yours doesn’t do what we just described, grab your own high performing health and wellness marketing website here.
If you’re not a Massage Therapist, partner with one. If you hire or partner with a massage therapist, utilize them during special events and or establish a rotation at local business centers in your area. This is a great way to reach into your local community with a low cost, service that everyone loves. Print up specials for free or low cost exams, consultations and have your massage therapist hand them out during events or onsite at business centers. Consider acquiring a water massage table for your practice. Offer local businesses a complimentary stress reduction consultation, exam and 15-minute massage on the water table. Local businesses can share your free 15-minute stress reduction massage with their employees.
One of the best ways to get your practice going viral within your community, is the proper promotion of fun quizzes, polls and surveys. This is also an excellent way to build a social media following. We’ve generated thousands of followers for businesses using our own quiz marketing methods. We’ve test just about every type of quiz service, software and plugin available and found the best option to be Lead Quizzes.
Existing Patients & Clients
Your leading advocates can be your existing patients & clients. In addition to quality care, be sure to provide superior customer service. Follow up with patients & clients via email, text, phone, social media (which ever methods work best for your them). A simple and genuine follow up asking how they’re feeling, re-enforcing what they can do to help their condition, let’s them know you care and makes you more memorable. When you show clients you truly care, you become someone they trust and will recommend. Word of mouth marketing can work wonders for your business/practice. Happy patients & clients are likely to share their experience, talk with friends, family and co-workers about how you helped. Your goal should be getting patients to both refer other people and post good online reviews about you.
As an example, we know of Chiropractors that work with local schools and team sport organizations to provide discounted physicals for young athletes required to get a physical to participate. This is a great way to gain new and repeat business every year as many sports require a physical in order for athletes to participate. Do an online search for local sport and athletic programs in your area (Football, Basketball, Soccer, Cheerleading, etc). Go on the websites of these athletic organizations and connect with their administrators. Create a ready to go flyer with a special offer only available to their sport team members.
Go Above & Beyond
Make follow up conversation notes to discuss with your patients & clients.
Birthdays & Special Occasions – Send birthday cards and or emails with best wishes. Be creative, perhaps send a funny holiday JibJab from your office. Also, you don’t need a reason to provide a “checking in call or email”. Let patients know you care by following up with questions asking how they are doing, if they are having any aches, pains or physical issues. Become memorable by showing you care and remember them. Hobbies – Find out what your patients love. During each visit ask how they are doing with their favorite hobby, sport, etc. Patients & clients will feel more connected with you and appreciate that you remembered something important in their life.
Create a friends and family referral program. Print up some simple cards that your existing patients & clients can provide to their friends, family, co-workers, etc. Let them know this is a special discount program that’s only available from them. It’s important they understand the value of what they can provide to others. If you have a physical location, post a flyer saying “Ask About Our Friends & Family Referral Program”.
For years, email marketing worked extremely well for many industries, including the various medical, health & wellness disciplines. However, times are changing. It’s important you have a solid strategy for your email campaigns or risk ending up in your prospect and patients junk/spam box. Let patients & clients know you “occasionally” send out special offers but primarily use email for direct communication with your clients.
Make sure to stay inline with your State’s regulations, but should be safe to giveaway low cost items like branded stress balls, personalized hot and cold packs, power bank charger, cooling towel, lib balm, yoga mat case, fitness pedometer, compact mirrors, nail files, you get the picture, items that people will either use frequently or for personal care. Keep your business name in front of them.
PPC – Pay Per Click
Leading the world of online search is Google. Google’s Adwords platform allows you to place text ads at the top of Google search results so people looking for the services you offer can quickly find you. We have compiled a list of high performing health & wellness Google ads and share them inside The Verified Health Index. If you need assistance getting setup with pay per click ads, contact us here. We offer some of the industries lowest setup fees with fast turn around.
Gym & Athletic Clubs
Connect with local Gym owners or managers and offer a reciprocal new member discount. This creates opportunity to extend your community reach, stay in front of locals and possibly pull in new clients. Provide the gym with free consultation cards with evaluation discount for a first visit. Let the gym know you’re willing to provide the same to your new clients for those looking place to get fit. Make sure you’re connected with whomever runs the social media profiles of the gym or athletic club. This way you can share each others posts for increased exposure.
Nutrition & Weight-loss
There is never a shortage of locals wanting to lose weight and eat healthier. You’re in a unique position to offer support in these areas. This provides a wider area of marketing and advertising campaigns you can run to gain more online visitors. We’ve found one of the best ways to attract clients/patients seeking weight-loss and nutrition advice to to build a local social media following and frequently post your own healthy recipe ideas. It’s important the recipes are posted on your own website that’s designed to grab new client/patient leads. Then every time you post on your own website blog, share that post to your social media profiles. This way people are clicking back to your site. Optionally you could create your own video recipe posts or image recipe posts that are branded with your logo, name, contact info and upload directly to your social profiles.
Like television, this is an old school type of advertising that’s difficult to measure results and can be very costly. In our area for example, a freeway side billboard runs $3,500 per month. Think about it, you have about 1 second for a person driving by to see, read and absorb your message. Do you really think their going to remember your marketing message by the time they finish driving in traffic and reach their destination? It’s not like they can whip out their phone and save your number or visit your website while driving. For health & wellness professionals with monthly budgets in this range there are far more effective advertising strategies. Contact us if you need assistance.
With far less expensive alternatives, TV advertising may not be the best fit. We have relationships with experts in the TV broadcasting industry and can get you setup with with pros if that’s the direction you would like to go, but highly suggestion you consider far less expensive alternatives that yield significantly better ROI. An acquaintance of our manages daytime commercial campaigns across the major networks, but prices start at $10k per month. With this type of budget, you could completely dominate your local market using one of our social media strategies.
What type of first impression are you and your office projecting? What does your office look like? How are you and or your staff dressed? First impressions are crucial. When a prospective patient or client walks in your office what do they see? Is your office clean, organized, have a cheery atmosphere and project a positive vibe? You want to give patients the warm and fuzzy feeling the second they walk into your office. Simple color and lighting adjustments along with a well organized office can make a big difference. Checkout some stunning examples of health and wellness office layouts and design here.
We enjoy the radio station just as much as everyone else, but how many people actually pay attention to the commercials? Let’s say someone listening is paying attention, what if they’re driving during your commercial? How many of them will pull over to write down your phone number or website and actually remember to call or look you up later. Results from radio ads are difficult to measure and not a preferred option.
Martial Arts Dojos
Most cities and towns have multiple martial art related training facilities aka Dojos. From traditional karate, jiujitsu, judo, taekwondo to mma you’ll find the athletes in these facilities are frequently pushing their bodies to the max and could greatly benefit from chiropractic, massage, acupuncture and other alternative medicine services. Drop off some flyers and business cards at these locations. Consider offering a discount to their students or free introductory offer.
Personal Injury Firms
Developing a good working relationship with respectable personal injury attorneys is important. Chiropractic marketing to attorneys can literally change your business overnight. The key is selecting the right personal injury firm to work with, which can be difficult. Chances are you’ve taken PI cases, worked on liens and had a less than stellar experience working with your local personal injury attorneys. If you want excellent communication, and a law firm that not only fights for your patient, but strives to insure your bills paid in full then enter your information here and we will send over who we recommend that services your area. Primarily it’s Chiropractors, Physical Therapists and Massage Therapists that can benefit from partnering with Personal Injury Firms.
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We have compiled over 2,589 of the most popular questions that prospective health & wellness patients and clients ask. We have bundled this information with a top performing online strategy, ad and offer examples from health practitioners and professionals around the country. We’ve made it easy to deploy your own marketing strategy based on proven materials, examples and statistics.