Health & Wellness Marketing Ideas
Tips and Ideas On How To Attract More Patients & Clients.
Updated July 6th, 2019
Ideas For Marketing Your Health & Wellness Services
- #1 Social Media
- #2 Google Ads
- Website Lead Funnel
- Leading with Massage
- Quiz Marketing
- Existing Patients
- Athletic Physicals
- Going Above & Beyond
- Referral Programs
- Email Marketing
- Useful/Branded Giveaways
- Cycling Groups
- Gym & Athletic Clubs
- Nutrition and Weight-Loss
- Television Ads
- Office Esthetics
- Radio Advertising
- Martial Art Dojos
- Personal Injury Firms
Social Media Marketing
Every social media network (Facebook, Instagram, LinkedIn, Twitter, Alignable, etc.) present a unique opportunity to reach more patients, clients, and referral partners.
The common denominator to success with each network is connecting with the right people, and two types can significantly help promote your services. Our social media marketing routine immediately enables you to identify “who” and “how” to connect with these crucial influential people in your local community. Contrary to popular belief, you don’t have to spend a penny on advertising. Sure, social media advertising can dramatically help boost your online visibility; however, for those on a limited marketing budget, we recommend starting with our routine, which doesn’t require any additional advertising costs and will immediately get you in front of potential clients or patients.
Leading the world of online search is Google. Google’s Adwords platform allows you to place text ads at the top of Google search results, so people looking for the services you offer can quickly find you. We have compiled a list of the most highly searched health and wellness related terms on Google and provided in a document called The Verified Health Index. *TIP instead of paying $149 for The Verified Health Index, you can download immediately after when you join our network of Health and Wellness professionals.
If you need assistance in getting set up with Pay Per Click Ads, contact us here. We offer some of the industries lowest setup fees with fast turn around.
Effective Website Use
Does your website look beautiful on every device? Do you have a compelling, special offer that appeals to a specific group? Is your website secure? Does it meet HIPAA requirements? Is your site optimized to show up in local searches when people are looking for the services you provide? Is your website 100% mobile responsive (meaning looks and operates appropriately on all the popular smartphones, tablets, laptops, and desktops?
In health and wellness related industries, it’s crucial you do not mishandle patient/client personal information, or you’ll be subject to hefty HIPAA fines.
Your website’s primary function is to serve as your online 24/7 spokesperson, promoting your services around the clock 365 days per year.
If you’re not satisfied with your website’s performance, we offer a 48 point site inspection and consultation to help ensure your website is optimized correctly to generate new leads and attract more business for you.
Want a complimentary review of your existing website and or social media profiles? Contact us here and enter “web help” in the comments field. Make sure to include your website address and or social media profiles you would like us to review. Our pro marketing team will analyze your online presence and provide a free overview of suggestions tailored to you.
If you’re not a Massage Therapist, partner with one, if you hire or partner with a massage therapist, utilize them during special events and or establish a rotation at local business centers in your area. This is a great way to reach into your local community with a low cost, service that everyone loves. Print up specials for free or low-cost exams, consultations and have your massage therapist hand them out during events or onsite at business centers. Consider acquiring a water massage table for your practice. Offer local businesses a complimentary stress-reduction consultation, exam, and 15-minute massage on the water table. Local companies can share your free 15-minute stress reduction massage with their employees.
One of the best ways to get your practice going viral within your community is the proper promotion of fun quizzes, polls, and surveys. This is also an excellent way to build a social media following. We’ve generated thousands of followers for businesses using our quiz marketing methods. We’ve tested just about every type of quiz service, software, and plugin available and found the best option to be Lead Quizzes.
Existing Patients & Clients
Your leading advocates can be your existing patients & clients. In addition to quality care, be sure to provide superior customer service. Follow up with patients & clients via email, text, phone, social media (whichever methods work best for them). A simple and genuine follow up asking how they’re feeling, re-enforcing what they can do to help their condition, let’s them know you care and makes you more memorable. When you show clients you genuinely care, you become someone they trust and will recommend. Word of mouth marketing can work wonders for your business/practice. Happy patients & clients are likely to share their experience, talk with friends, family, and co-workers about how you helped. Your goal should be getting patients to both refer other people and post good online reviews about you.
As an example, we know of Chiropractors that work with local schools and team sports organizations to provide discounted physicals for young athletes required to get a physical to participate. This is a great way to gain new and repeat business every year as many sports need a physical for athletes to participate. Do an online search for local sports and athletic programs in your area (Football, Basketball, Soccer, Cheerleading, etc.). Go on the websites of these athletic organizations and connect with their administrators. Create a ready to go flyer with a special offer only available to their sport team members.
Go Above & Beyond
Make follow up conversation notes to discuss with your patients & clients.
Birthdays & Special Occasions – Send birthday cards and or emails with best wishes. Be creative, perhaps send a funny holiday JibJab from your office. Also, you don’t need a reason to provide a “checking in call or email.” Let patients know you care by following up with questions asking how they are doing if they have any aches, pains, or physical issues. Become memorable by showing you care and remember them. Hobbies – Find out what your patients love. During each visit, ask how they are doing with their favorite hobby, sport, etc. Patients & clients will feel more connected with you and appreciate that you remembered something meaningful in their life.
Create a friends and family referral program. Print up some simple cards that your existing patients & clients can provide to their friends, family, co-workers, etc. Let them know this is a unique discount program that’s only available from them. It’s essential they understand the value of what they can provide to others. If you have a physical location, post a flyer saying “Ask About Our Friends & Family Referral Program.”
For years, email marketing worked exceptionally well for many industries, including the various medical, health & wellness disciplines. However, times are changing. It’s crucial you have a solid strategy for your email campaigns or risk ending up in your prospect and patients junk/spam box. Let patients & clients know you “occasionally” send out special offers but primarily use email for direct communication with your clients.
Make sure to stay in line with your State’s regulations, but should be safe to giveaway low cost items like branded stress balls, personalized hot and cold packs, power bank charger, cooling towel, lip balm, yoga mat case, fitness pedometer, compact mirrors, nail files, you get the picture, items that people will either use frequently or for personal care. Keep your business name in front of them.
An example group that Chiropractors and Massage Therapist can easily attract new patients and clients from are Cyclist. Cyclist spend significant time in a position that can lead to back and neck pain or related issues. This group is a prime for Chiropractic and Massage service. This group is also fitness conscious, making them prime networking candidates for Yoga, Pilates, Personal/Fitness Trainers, and Health Coaches. We suggest networking with local cycling clubs and groups. Social media is the easiest way to immediately find and connect with local cycling groups. Inside our social media routine, we show you the best way to quickly connect with this and many other prime groups filled with the ideal client and patients types that can benefit from your services.
Gym & Athletic Clubs
Connect with local Gym owners or managers and offer a reciprocal new member discount. This creates an opportunity to extend your community reach, stay in front of locals, and possibly pull in new clients. Provide the gym with free consultation cards with evaluation discount for a first visit. Let the gym know you’re willing to provide the same to your new clients for those looking place to get fit. Make sure to connect with those running the social media profiles of local gyms and athletic clubs. This way, you can share each other’s posts for increased exposure.
Nutrition & Weight-loss
There is never a shortage of locals wanting to lose weight and eat healthier. You’re in a unique position to offer support in these areas. This provides a broader field of marketing and advertising campaigns you can run to gain more online visitors. We’ve found one of the best ways to attract clients/patients seeking weight-loss and nutrition advice is to build a local social media following and frequently post healthy recipe ideas. It’s essential the recipes initially shared on your website that’s designed to grab new client/patient leads. This way, every time you post on your website blog and share that post to your social media profiles, people are clicking back to your site. Optionally you could create your video recipe posts or image recipe posts that are branded with your logo, name, contact info, and upload directly to your social profiles.
Like television, this is an old school type of advertising that’s difficult to measure results and can be very costly. In our area, for example, a freeway side billboard runs $3,500 per month. Think about it; you have about 1 second for a person driving by to see, read, and absorb your message. Do you think they’re going to remember your marketing message by the time they finish driving in traffic and reach their destination? It’s not like they can whip out their phone and save your number or visit your website while driving. For health & wellness professionals with monthly budgets in this range, there are far more effective advertising strategies. Contact us if you need assistance.
With far less expensive alternatives, TV advertising may not be the best fit. We have relationships with experts in the TV broadcasting industry and can get you setup with with pros if that’s the direction you would like to go, but highly suggestion you consider far less expensive alternatives that yield significantly better ROI. An acquaintance of our manages daytime commercial campaigns across the major networks, but prices start at $10k per month. With this type of budget, you could completely dominate your local market using one of our social media strategies.
What type of impression does your office project? What does your office look like? How are you and or your staff dressed? First impressions are crucial. When a prospective patient or client walks in your office, what do they see? Is your office clean, organized, have a cheery, bright, and uplifting atmosphere that projects a positive vibe? You want to give patients/clients the warm and fuzzy feeling the second they walk into your office. Simple color and lighting adjustments, along with a well-organized office, can make a big difference. Check out some stunning examples of health and wellness office layouts and design here.
We enjoy the radio station just as much as everyone else, but how many people actually pay attention to the commercials? Let’s say someone listening is paying attention, what if they’re driving during your commercial? How many of them will pull over to write down your phone number or website and actually remember to call or look you up later. Results from radio ads are difficult to measure and not a preferred option.
Martial Arts Dojos
Most cities and towns have multiple martial art related training facilities aka Dojos. From traditional karate, jiujitsu, judo, taekwondo to mma you’ll find the athletes in these facilities are frequently pushing their bodies to the max and could greatly benefit from chiropractic, massage, acupuncture and other alternative medicine services. Drop off some flyers and business cards at these locations. Consider offering a discount to their students or free introductory offer.
Personal Injury Firms
For Chiropractors, Massage Therapist, Osteopaths, and Physical Therapist: Developing a good working relationship with respectable personal injury attorneys is essential. Chiropractic marketing to attorneys can change your business overnight. The key is selecting the right personal injury firm to work with, which can be difficult. Chances are you’ve taken PI cases, worked on liens, and had a less than stellar experience working with your local personal injury attorneys. If you want excellent communication, and a law firm that not only fights for your patient but strives to ensure your bills paid in full then enter your information here and we will send over who we recommend that services your area. Primarily it’s Chiropractors, Physical Therapists and Massage Therapists that can benefit from partnering with Personal Injury Firms.
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